viernes, 20 de abril de 2012

10 Tips for Successful Innovation Teams

Innovation projects are said to fail 90% of the time. Why is this? Part of the answer lies in the special “innovation teams” who are mandated with finding breakthrough growth in large corporations. Setting these teams up for success is vital, yet corporations often fail when doing this. This article provides a collection of ten tips that serve as a talent management roadmap for growth companies in search of high-performance teams that deliver.


After interviewing a series of successful growth leaders, entrepreneurs and management gurus, we found that successful innovation teams start by selecting a diverse group who are analytical and creative in equal measures and have networks that are as broad and as deep as their skill sets. They function best within a structured environment that utilizes specialized working practices such as “safe space” and clear performance goals. Finally, the best teams are fully committed and invested in their success – mimicking the intense focus displayed by start-up entrepreneurs.
Imagine that you’ve been asked to lead a new “innovation team” at your company. Your task is to build a team that can come up with a new revenue-generating business idea and take it all the way from concept to launch. You’ve got a serious challenge on your hands though – finding new growth beyond the core will be tough in a company that has been making the same products for decades and has a notoriously risk averse culture. On the plus side, you’ve been given a budget and the freedom to assemble your own dream team to help you on your mission. On the other hand, you don’t have a lot of time and your division president is breathing down your neck looking for results. Where do you start?

1. Start by building a bigger box rather than trying to think outside it!

The first step in building the innovation team is selecting the right people. The best way to start is by understanding the actual work the team will do and then optimizing the personnel around these key activities. Commonly included in the work of an innovation team is a creative phase to generate new business ideas, an analytical phase to understand their business potential and a development phase to refine the most promising ideas and then test them in the market. With these activities in mind, assembling a group of people only capable of thinking “outside the box” clearly won’t be sufficient for success, as the generation of the idea is only one part of the process. We believe that a better staffing goal is to bring together a team that has the “biggest box” possible.
…assembling a group of people only capable of thinking “outside the box” clearly won’t be sufficient for success, as the generation of the idea is only one part of the process.
The box represents the sum of the experiences, skills, professional networks and academic knowledge that the team possesses collectively. The more diverse the backgrounds of the team are, the bigger the box they will have to draw from. Professor Jeanne Liedtka from the University of Virginia’s Darden School was among the first to make the important distinction between these two concepts in her book, The Catalyst and it applies as well to the innovation team as it does to the growth leader, which was her focus.
A big box is helpful for many reasons, especially because it increases the likelihood of forming new cognitive connections between all of the team members, commonly known as the “a-ha” moments that spur great new ideas and identify undiscovered possibilities. A team with a larger box will also be more capable of addressing the various challenges and questions that come up along the course of a journey from idea generation to launch.
While we believe that selecting people capable of generating fresh thinking is a given, we are surprised at how often companies err on the side of caution in this respect, bringing in a group of veterans whose deep experience of the core business can prevent them from seeing new possibilities. While we don’t advocate stocking the team full of “creatives” who are wired to generate a bucket of crazy ideas that can’t be implemented, it is unlikely that your team will come up with anything too breakthrough without sufficient diversity and a big box.

2. Select your team for who they know as well aswhat they know

The old adage of “it’s not what you know but who you know” is true for innovation teams. Every innovation team needs well-connected team members, who, with one glance at their Rolodexes (or iPhones) can find answers and call in favors, fast. As management guru Jon Katzenbach explains, “In an innovation team, there is no way to divorce the individual innovator from his network.” Access to a strong network provides insight into a broader range of knowledge, but it also provides support. An innovation team that doesn’t take advantage of its networks will be less successful.
While innovation teams usually network fairly instinctively, we believe that the quality of professional networks should be an explicit selection criteria when staffing decisions are made. In fact, modern tools have allowed mapping networks to become a much easier task (see Figure 1) and it is a wise investment of time to investigate this underrated aspect of teams before personnel selections are made. The importance of a strong network was highlighted recently during a consulting project at a large consumer goods company. When rumors spread that the team needed to supply detailed internal rate of return projections for an upcoming check-in meeting with top executives, the team panicked. Not only was there little time left before the meeting but they felt that they didn’t yet have the facts to put together such a granular analysis. On the other hand, disappointing a senior group of executives could be fatal for their project.
Luckily, a member of the innovation team had a strong relationship with the VP of Finance for the division. Before the meeting, he proactively reached out to the VP and aligned on the level of analysis needed while generating enthusiasm for the team’s work to-date. Thanks to the team member’s strong network, particularly his relationship with the VP of Finance, the new business concept gained vital buy-in from the Executive team. They were granted more resources to continue developing the concept – a big win for the team.
Click to enlarge

3. Pick one leader and provide him or her the autonomy they need to be successful

Because so much has been written about the concept of creative leadership, we instead chose to focus on how to set up the given leader for success in their role. Our research taught us several principles of leadership that are unique to innovation teams.
First, having just one appointed leader on the team is optimum. While some innovation teams have experimented with leadership duos or trios, they have rarely succeeded. One entrepreneur, Tim Ogilvie who was part of a three-way leadership team at a software startup remarked, “Any innovation team that has more than one leader isn’t set up for success.” He reasoned that the key downsides are inefficient decision-making and lower morale: “Equal voting rights creates gridlock over decisions and grumpy partners!” A solo leader is free to own the vision and make final decisions, which helps him keep the process moving along fast – a vital trait in this kind of work. For the leader of the innovation team, continuing to press forward even with imperfect information is better than stalling progress while waiting for elusive data points.
Interestingly, we found that while having one appointed leader is vital, multiple members of the team can and should be able to step up and take on leadership roles at times when they hold the relevant expertise at that time. Katzenbach reports that a team who is able to execute this practice has reached the status of a “real team,” – the highest level of functionality by a group of individuals.
The second major principle of team leadership is that the most successful leaders are granted total autonomy over team selection. They are free to recruit the people they feel are needed on the team (hopefully with the assistance of a seasoned HR professional) and can make substitutions when changes are necessary. Being able to fire a key team member is an important aspect of team success as teams need to stay nimble and flexible, with personnel who can respond to the needs of the project at any given time.

4. Build a team that can both identify gaps in the market and markets in the gap!

We all know that a good business idea usually fills a gap in the market – the idea addresses some sort of unmet need for which there is no other solution currently available. That is an important start but it isn’t enough to be considered true innovation. Innovation happens when there is not only a good idea, but also real customers willing to pay for it – that is to say, there is also a market in the gap. Surprisingly, innovation teams often neglect to bring in the skills required to ensure both of these two things happen.
Being able to assess the size of a market is often the part that innovation teams find easier. Most large corporations and management consulting firms have plenty of analytical “whizzkids” capable of performing heavy lifting in Excel and sizing the likely revenue opportunities attainable for a new business concept. Often, they build bottom-up estimations of financial performance (sometimes referred to as a reverse income statement) that can either fuel further investment or be used as rationale for deprioritization. While there is no doubt of the value that financial analysts bring, this unfortunately doesn’t ensure that the idea is good to start with. It’s impossible to staff a team full of analysts and expect them to come up with anything truly innovative.
To generate creative ideas and identify gaps in the market, nothing can replace the original insights gleaned through a team member trained in ethnography. An ethnographer’s role is to observe consumer behaviors and generate insights around their unmet needs – needs that typically lead to ripe innovation opportunities.
Having an ethnographer on the innovation team ensures that companies don’t innovate in a vacuum…
Ethnographers spend time observing and interviewing consumers as they go about their daily activities, looking for pain points and understanding their motivations. Having an ethnographer on the innovation team ensures that companies don’t innovate in a vacuum – consumers and their needs become a constant grounding force behind the direction of the work.
On a recent innovation project with a large financial services firm, ethnographers noticed simultaneous yet conflicting unmet needs between banks and their consumers: while consumers desired more interpersonal contact with banking tellers, banks sought to reduce costs by shutting down branches. Spotting this unmet need eventually led to the concept of a “virtual teller” system – delivered via ATMs equipped with cameras and video screens connected to outsourced tellers in remote locations. This innovative idea was a win-win for banks and their consumers and the concept has been launched in the market.

5. Find team members who tell great stories!

In our experience, the ability to communicate the new business idea is almost as important as the quality of the idea itself. Whether you are presenting to your boss, your colleagues or to a panel of Venture Capitalists, it is absolutely vital that they come away with a clear understanding of the concept’s value proposition, and a shared enthusiasm to make it successful. A good storyteller can help make this a reality.
Storytellers can describe problems and their solutions in a way that captivates attention and encourages action. They can help teams collaborate better and gain more support from others in the organization. In addition, it is cognitively simpler and more emotionally compelling for audiences to hear a well-explained story, versus sitting through a dull presentation of industry analysis and financial projections. Stories can be told verbally but they often have more impact if combined with visual methods such as storyboards, cartoons and movies. Modern platforms such as Facebook, YouTube, Pinterest have all emerged as modern-day story telling vehicles that highlight the potency of combining verbal and visual methods.
At Microsoft’s Entertainment and Devices business unit, the design organization has spearheaded the use of visual methods and stories to present new consumer experiences. It has proven to be especially effective as a tool to communicate with the Engineers who are responsible for creating the technology that makes the new consumer experiences a reality. “They see one of our presentations and they get jazzed. Not only are they more enthusiastic, they also make less mistakes, allowing us to innovate faster,” said one Microsoft Product Manager.

6. Understand the difference between good and bad conflict

While we strongly believe that a diverse innovation team will achieve the best results, there is no doubt that bringing together such a wide variety of people who have different roles, thinking preferences and perspectives will lead to some interpersonal friction. These differences can lead to discomfort and even conflict, so careful attention to the team’s working processes is a vital responsibility for the team.
The inevitability of such conflict was aptly described by Jeanne Liedtka who summarized that, “The value of the team and its ability lives in the diversity of their perspectives, but we also know that accomplishing things in the face of very diverse perspectives is difficult to do.”
In fact, not only is some conflict inevitable, but perhaps it is even desirable. Katzenbach said, “People think you put teams together because they are compatible, well you sure don’t want that on an innovation team! You certainly want team members to learn to work together, but you don’t want compatibility because you want their ideas to challenge each other.”
Getting people who think very differently to work together productively ensures that the diversity can be harnessed instead of threatening to take down the entire team. Group process skills – understanding how work gets done in a group – can help and the team must develop sophisticated procedures, rules, group dynamics and interaction styles in order to do this.
Cheryl Perkins, former Chief Innovation Officer at Kimberly-Clark described the difference between good and bad conflict. Good conflict or “constructive conflict,” means maximizing debate and problem solving that relates to the work itself. One form of constructive conflict is when group members challenge each other’s assumptions and hypotheses in the hope of arriving at a better answer. It is important to note, however, that constructive conflict can be over done: repetitively challenging another person is unlikely to lead to innovation. In fact, it can even be a source of bad conflict – interpersonal conflict – if disagreements about the content of the work leak over into the interpersonal realm. Bad conflict should be nipped in the bud, but constructive conflict should be encouraged.

7. Supplement the innovation core team with an external provocateur

Sometimes, no matter how great the innovation team, it can help to send in an outsider. In our work, we’ve had great success bringing in external experts from outside our client’s organization to function as a knowledge resource that can inspire an organiazation to consider bold and audacious srategies. In some cases teams lacking a spark should consider hiring a wild card member, who in the words of Katzenbach, will come up with “eight crazy ideas and two really good ones.” Any interpersonal idiosyncrasies that they might bring are more than mitigated by their potential to come up with a gamechanging idea or insight. We like to refer to this role as that of the “Irritant.” This is not to say that they must in fact be an irritating person, rather that their personality and experiences are in such contrast to that of the rest of the group that their mere presence can act as a boost of energy.
At a recent ideation session with a large CPG company, a senior member of the R&D organization showed up to play the role of the irritant. Unlike the rest of his colleagues who came in standard business casual dress, he wore a bright bow tie and jeans. He spent much of the day bouncing ideas of other colleagues while also reacting to and building on the ideas of the group. While his comments were imaginative and relevant, they were far from succinct and he didn’t seem bounded by the agenda. At the end of the session however, the room was buzzing with a handful of insights that this man had contributed to the group. His ability to think expansively, his long history working with and studying corporateinnovations and his confidence to think out loud while stumbling into the next great thought allowed him to add significant value.

8. Remember to set goals and measure progress

Some innovation teams neglect to set goals at the start of a project because the range of possible outcomes from the project are so extreme that they find it impossible to know what to shoot for. On the one hand, they don’t want to aim too high as they don’t want to fail but at the same time they don’t want to constrain themselves to only considering incremental opportunities. Even though it might seem to be a difficult exercise, teams that don’t have the discipline to set goals upfront are likely making a mistake.
…painting an image of the future that the whole team buys into feeds the team’s hunger for success while also mitigating conflict.
Starting off by establishing a vision of what the team is hoping to achieve is the first step. Dr. Kobus Neethling, President of the South African Creativity Foundation, notes that painting an image of the future that the whole team buys into feeds the team’s hunger for success while also mitigating conflict. “When team members are confident they are all striving for the same goal, interpersonal conflict is lessened,” because the only things they can disagree on will be how to achieve those goals.
The high performing teams tend to revisit their goals periodically as “a way of reinforcing amongst themselves their commitment to the cause” according to Katzenbach. The metrics that work the best are ones that the team has co-created themselves as teams are more likely to be committed and accountable to goals that they have set for themselves.
While some teams might set themselves lofty goals, such as “find $200MM of new revenues,” we believe that focusing on business outcomes too early in the process is a mistake. We agree with Liedtka’s recommendation in The Catalyst that getting an answer to a question might be a better goal to set. Innovation requires a number of applied experiments aimed at figuring out which new idea will work, and simply getting an answer—either yes this will work, or no, this will not work—is one measure of success. Disconfirming data is not to be considered a failure because cutting bait on bad ideas before you waste money and time, are vital for long term success of any organization that aims to grow.

9. Think like a startup entrepreneur

After spending time with successful entrepreneurs, we were struck by the stories they told about the high levels of motivation and focus they displayed at their peak. This level of commitment and engagement is hard to mimic in a large corporation, where members of innovation teams often work under less pressure. In fact, we’ve often been surprised to see members of corporate innovation teams going about their work in a “business as usual manner” in stark contrast to the approach of startup entrepreneurs whose passion often drives them to work long hours and make other personal sacrifices for the good of the business. Much of the innovation taking place in today’s world is happening because of entrepreneurs and if big corporations are going to keep up, mindsets and behaviors among innovation teams will need to change.
Attempting to spur entrepreneurial motivation within a corporation might be possible by adjusting the compensation and rewards to provide more risk and more potential for financial rewards. If this is not feasible, perhaps team members could at least sign an “entrepreneurship contract” pledging their commitment to the business.

10. Ensure team members have “both feet in”

Regardless of the potential monetary or other rewards, there is no doubt that for any innovation team to be successful, team members must be fully committed and not “one foot in, one foot out.” When looking at this aspect of motivation it is helpful to put on the hat of a venture capitalist to understand what characteristics are most important to them when they evaluate an innovation team.
According to Carter Griffin from Technology VC firm, Updata Partners, successful innovators have a unique mindset. The mentality is one that they “have to put their entire being behind this initiative, as the ones who try to hedge fail. The ones who don’t pour their soul into it typically don’t make it.”
One recipient of venture funding from Updata partners was a digital marketing company called iContact. The CEO of the company, Ryan Allis started the company while a student at the University of North Carolina at Chapel Hill. After a short while, his young tech company started growing and performing smartly. Soon, Ryan was faced with a difficult decision: continue at UNC and finish his degree or leave to focus on his startup? For him, it was a no-brainer. Just like his role models, Michael Dell and Bill Gates, he knew that the right choice was to leave school so he could give his business the attention it deserved.
Apparently he made the right choice. From its formation in 2003 to now, iContact has grown into a company with 210 employees and annual sales of $38 million. He was able to be successful in large part because he focused all of his time and energy on his business, instead of having his attention split several ways. For innovation teams in corporations, the same issue is present and often team members have their attention split across multiple responsibilities. For the team to be successful, team members must be allowed to fully focus on their innovation project, rather than being distracted by their other roles in the corporation.
In summary, we believe that as long as big corporations continue to seek new ways to deliver organic growth, innovation teams will have a role to play. Companies that spend time upfront, thoughtfully assembling, managing and motivating their teams will likely have more success than those who pursue a “business as usual” approach.
By Carl Fudge & Joaquín Roca

About the authors

Carl Fudge is a Director at the innovation consultancy, Motiv Strategies, based in Washington, D.C. He holds a MA degree in Social-Organizational Psychology from Teachers College, Columbia University and is a former McKinsey consultant. Carl can be reached at:
Joaquín Roca is an organizational change consultant focusing on group process at technology startups in the New York area and a PhD candidate in Social-Organizational Psychology at Teachers College, Columbia University. Joaquín can be reached

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21 comentarios:

  1. For being a successful innovation team you have to select an excellent group of people, in this case you have to have the correct human resource, it is fundamental.
    Why do you need the correct people? Because you need more creativity, you need more innovative ideas you need to have in the other people things that you could not have so it is like a complement, and if you have a complemented team you will have the perfect group of work.
    In the text they talk about create a big box bigger as you can, and it consist as I say in the second paragraph to get the best people whit the best academic knowledge, whit a lot of qualities in the market, and if you get this, you and your team will be unstoppable.
    Another thing that is very important is to have your team conform whit their network. “In an innovation team, there is no way to divorce the individual innovator from his network.” If you want to have a successful team you will need to have them connected. It is like a machine if you disconnect some parts of it, the machine is going to fail in some things but if you connect it well it will work excellent is the same thing whit your group of work you need to have them connected so they will work perfectly.
    When you conform your innovative team, and after you have them connected working well the next step is to choose a leader no matter if is a woman or men but it is really important it is only one person “Any innovation team that has more than one leader isn’t set up for success.” Said Tim Ogilvie, why did he say that? Because at the time to make a decision a duo or a trio of leaders never or rarely will be in accordance so that could disconnect the network and could bring bad things for the team. But just one leader will make decisions for his own, and there is going to be just one vision of the market not many that could bring confusion at the time of work and innovate. Its important too to delivering some roles to the team members because is logic that the persons have different abilities and they can play better in other areas, that doesn’t means that the team workers will work separately. Why that is important? Because at the time of a problem they could resolve it more easy and faster when you conform a team the people think that all persons of the group are compatible but it is not true, when you conform a team group you have to think in their knowledge their ideas and their perspectives so they could learn to work with each other but they will challenge the other team ideas.
    You will need diversity of ideas diversity of knowledge but is more important that you search people that could adapt to other ideas and other people. In a few words, work in team.
    Valeria Villa Martinez.

  2. Considero que este artículo es muy importante ya que le muestra al lector diez consejos para que un grupo de innovación sea exitoso el primero de ellos explica claramente que el primer paso que se debe llevar a cabo es encontrar a las personas adecuadas que van a conformar el grupo de innovación, posteriormente es generar ideas de negocio identificando que es lo que se quiere hacer, el segundo consejo que nos dan para crear un grupo de innovación exitoso es elegir una red adecuada de personas que integraran el grupo, es decir personas conocidas que sepan quien es cada quien se conozcan, sepan cómo es su trabajo, el tercer consejo que nos muestra la lectura es elegir un solo líder que tenga la capacidad de desarrollar nuevos proyectos y propiciarle a él la autonomía que necesita para desempeñar su labor, el cuarto consejo es identificar las falencias que existen en el mercado en general o en el segmento de mercado al que va dirigida la idea de negocio, es importante tener en cuenta que la innovación se produce no solo cuando hay una buena idea hay que tener en cuenta si los clientes están dispuestos a pagar por ella y si tiene buena aceptación en el mercado, el siguiente consejo nos dice que debemos buscar personas en nuestro equipo que cuentes grandes historias, es decir personas que tengan la habilidad de comunicar la idea y que este hecho deje satisfechos y animados a los receptores de esta, un buen narrador puede ayudar a hacer esto una realidad, otro consejo nos muestra que el conflicto que se puede generar entre las personas ya que todos tenemos pensamientos y roles diferentes se puede ver desde dos perspectivas la buena y la mala ya que al poner compartibles a los miembros de los equipos no resultaría exitoso ya que estarían de acuerdo con las mismas cosas mientras que si las personas tienen pensamientos diferentes esto generaría un debate entre ellos y se desarrollarían ideas diferentes, es importante para generar un grupo de innovación exitoso trazar objetivos y metas claras, con el fin de que a medida que se vaya desarrollando el proyecto vayan identificando si los objetivos se están cumpliendo y si no que les hace falta o en que están fallando y por último es necesario tener en cuenta que todos los miembros del equipo este comprometidos completamente con el proyecto, este articulo muestra aspectos importantes para la creación de un grupo de innovación ya que muchas veces las personas tienen muy buenas ideas de negocio y no tiene claro lo que tienen que hacer o cuales son los pasos que tienen que seguir y por esta razón se desaniman o simplemente por desconocer lo que se debe hacer la idea fracasa.

    Sara Cardona Restrepo

  3. Este articulo es muy importante por que nos incita a innovar.
    la innovación en nuestro proyecto de empresa debe estar en el primer lugar de importancia, ya que el mundo esta en constante cambio.
    debemos tener en cuenta que la idea de innovación deber ser muy grande para poder que impacte en la sociedad y se pueda establecer en un buen desarrollo del mercado que se este mirando.
    también se debe tener en cuenta las ideas innovadoras de otras personas para tener soportes por si alguna falla.
    una empresa debe tener una persona especializada en el mercado que se este mirando y estar pendiente de los cambios que hace el mundo y también en el cambio de todos los mercados para sacar buenas ideas innovadoras, que nos den seguridad sobre nuestro producto.
    también se debe escuchar ideas, fracasos para tenerlos en cuenta para el bien o para una crisis, saber como salir de una situación maluca.
    se debe tener muy en cuenta los objetivos específicos y estar supervisando para mirar si los estamos cumpliendo, y también mirar si estamos avanzando.
    todas las personas que trabajen en una empresa deben tener los pies en la tierra para poder sacar la empresa adelante.

    Carolina Vera Arango

  4. as managers these tips for successful innovation teams are of big importance since they give us a vision of what is requierd in order to progress in the markert and take the enterprise always towards the excellnce


  5. Innovar ante una sociedad es una pauta clave para el éxito, pero ante todo se debe tener el personal adecuado y tener u buen grupo de trabajo.
    Debemos de tener la capacidad de enfrentarnos a cambios en la sociedad, y comportarnos como una buenas cabeza (ser Líder) y tener un buen desempeño.
    Conocer el mercado en el cual se va a desempeñar es importante al momento de querer innovar ya que se esta exponiendo a presentar algún tipo de problema o falla, ademas tener en cuenta que el cliente desea comprar el producto.
    Los miembros del equipo tienen que estar bien enfocados hacia el mismo lado para así evitar conflictos internos debido a sus diferentes puntos de vista.
    Proyecto -> Objetivos -> Metas.
    El grupo tiene que estar comprometido para que el proyecto salga adelante y funcione.

    Steffany Córdoba Giraldo!

  6. agree to read we can deduce that a large group of working and innovation depends on the quality of staff who choose to take when a SECT, they must be trained to thereby achieve the objectives required by the company, each of them specialized in different areas must contribute a bit to go far.
    to fulfill a objetino not enough to have some knowledge or infrastructure, but also some important contacts that can help us in whatever we need, they help us solve problems or achieve goals set, is this what imporatante lead a person, which must have prior knowledge, responsibility, character and creativity, this person will head up a stock to be successful as well.
    is also important to carry for so knowing what people want and to meet their needs and tastes, you must have a good group of sales and media, which can distinguish between good and evil, supported by an analyst to advise on the best ideas or steps. Ensure that staff feel comfortable with biuen and what they do, so you will have a organixacion successful, innovative and responsive to staff and society.

    Juan Guillermo Perez Suarez.

  7. Sometimes many companies or businesses are not lucky enough to succeed in the labor market because they do not always have the tools or clear knowledge to create a business.

    According to the article "10 Tips for Successful Innovation Teams" I think they are 10 tips too useful for new entrepreneurs or people who are willing to create some business as they indicate the steps you have to follow to reach success and not only that but also we can understand the reality of the world market and see how important is to allow for this tips and make them a rule before started.

    These steps not only help the business plan but also are the ground rules for sustaining business. Mainly I think the tip number 1 "Start by building a bigger box Rather than Trying to think outside it" is the key to total success as having different people with different skills is easier to reach a goal because they are more opinions and views which help these new companies to excel and stay and compete with the right guns against the rest of the companies out there.


  8. Es correcto afirmar que cuando hablamos de innovación en la sociedad en ocasiones nos referimos al avance tecnológico de nuevos equipos y herramientas que utiliza diariamente el mundo actual. El articulo no solo se enfoca describir cada tipo o uso tecnológico, sino también se trata de avanzar en cada uno de los equipos de trabajo, así como se afirma en "Cuando los miembros del equipo confían en que todos perseguimos el mismo objetivo, el conflicto interpersonal se reduce"; Lo anterior hace referencia a que la innovación va de la mano al buen resultado de los logros encaminados dentro del grupo, los cuales se concentran en único Fin, lograr su objetivo. El desarrollo de la ciencia hace que las personas vivan nuevas aventuras y experimenten nuevas realidades.

    Por otro lado también podemos afirmar que innovar en el éxito depende de un buen liderazgo personal y empresarial, En donde vender para el consumidor no depende tanto del producto, sino de la idea de negociación.

    Angie Murillo

  9. Para un ciudad como Pereira y general para un pais como Colombia que se ha caracterizado, por una basta desersion de proyectos de inversion o que simplemente no generan recursos para perdurar en el tiempo es vital, el seguimiento de un plan estos diez consejos pueden ser un apoyo de conocimiento aplicado. Para desarrollar mejor es estrategias a la hora de formar proyectos de inversion sea en el amibito que sea.

    Alejandro Aristizabal J.

  10. Generate ideas and innovations generate q allow the company to develop and achieve their goals, achieve these goals is the reason for everything and lequipo d innovation,
    The objectives motivate, focus much creativity wing team, always looking, new options for the company. Looking for elprimeron innovate in the market, so you should d exisitir a working group attuned to each other, to achieve these objectives the company has q in its vision, innovation team in this as in any group should d be a leader, guiade q is the whole group.
    To address new markets, it must study afondo, and start having good social relationships, and the company has d q need sources in a particular case may require, as also must take this process to choose and have a skilled people have a specialty to focus on tasks qtodos different but seeking only an essential goal of the company.
    Juan Esteban Martinez

  11. I considered that the most important part at the time to select your innovation team is when you select the leader, because is him who is gonna make the project succes. he has to try create a quiet enviroment and make the perfect combination with the differents ideas of each member brings, also he has to control that the goals are going in the right way and then present the whole project to get impress to directives. the succes is determinated for the way that the project is gonna be presented.

    it is essencial to follow these 10 rules to get the perfect innovation team to reach the goals proposed at the beginning.

    Laura Palacio

  12. As all the articles posted on this website this one cannot be outside from the good ones. Having a good innovation team is the most important thing to success in every project you made. Those ten tips were very radical and clear about its ideas. I think having a good leader or someone who commands and delegates reasonably the functions is so important and giving him or her authority as well.
    Also the tip number four, was really good, and I liked mostly because is something that we as Colombians don’t have and this is call identifies market in the gaps. We Colombians should change this, starting now, because we need to see were other can’t see and if we do this, if we can identify those things that other people can’t. I’m pretty sure that soon we gonna be entrepreneurships.

    Juan Pablo Beltran O.

  13. It is important that in a innovation team there is a leader so decitions will be centralized and the other part of the team is going to recieve orders from just one person. Is fundamental that goals are set up in the begining so all the team is going to work on them to achieve it.

    I found very interesting the fact of have people who are well knowledge and have skills that can help to other people ideas.

    Eliana Franco

  14. I think that article is important, cause the team is a important part of the innovation project.

    Every TIP exposed is definitely, fundamental if you try to be a innovation proyect.

    Select the right people, evaluate who they know, how they implement as they know and how they work, select a great leader and be a motivation to your team.

    That isn't a warranty to you have a good innovation project, but is a warranty to you can do a big proyect, cause the people is essential to do a great work,dont do a good team is in many occasions is synonymous with failure.

  15. Este articulo nos muestra lo importante que es escoger un buen grupo de trabajo y tomar desiciones acertadas frente a un proyecto sea o no sea innovador. Para un pais donde el estudio esta muy por debajo de lo requerido en mercado mundial, estos diez tips son de gran ayuda.

    Juan David Valencia C.

  16. Como siempre, la mejor manera de hacer las cosas y sacar el mejor provecho y rendimiento, es tener un plan estructurado que nos permita tener mejores resultados como lo muestra el articulo. empezando por tener un equipo del cual conocer sus habilidades y de que manera sacarle provecho (ponerlos en el lugar que es) pasando por identificar los puntos fuertes y débiles para saber que pasos en adelante tomar.
    Los 10 tips entonces son una excelente guía a seguir si queremos que nuestro grupo de trabajo sea el mejor en lo mejor que cada uno sabe hacer.
    "Una buena estructuración de un grupo de trabajo, permite que las labores se hagan de manera eficiente"

    Andrés Zapata

  17. Great Blog. Taking all these tips into account when Innovating your business, ensures a good working team, effective , reflective, and moral wise. To built upon what is had,and making the right selection, increases the probability of success in a group. Connecting the correct plugs, assembling the right elements, ensures a functional development of good ideas. Autonomous leadership also ensures a correct functioning of the team, as it brings ease around ruling conflict and comfortableness in work areas. Opening the market or feeding the market that hasn't been discovered or fed, is essential for a goal reaching team, also finding a different way to feed the market already opened. Interactive learners and social workers help better the understanding of the goals within the team, and reach the need within the market. Incompetence is not an option in a team that is bound to generate new ideas, therefore conflicts may also have a good repercussion on the teams' project. as long as their good conflicts (constructive). External example, motivation, or provocation to do more, think more, and believe more in each idea reinforces the creativity and revives the sureness of innovating. Keeping focus and maintaining an ideal is the main base for a successful outcome, For that, objectives, and goals should be established (not as a limit but as a ladder). Think beyond expectations and become beyond expected is the motto of leadership. Last but not least, A team needs to keep it together, have their head in and within the game to reach a fruitful outcome. A team need to be formed as one to act upon their goals.

  18. Me parece muy interesante porque todos necesitamos el apoyo de los demas para ser realmente exitosos. Basandonos en estos tips crearemos verdaderos grupos que compartan sus capacidades entre todos. Siempre se ha dicho "diez cerebros piensan mas que uno" o "la union hace la fuerza", siguiendo esto, los 10 tips, teniendo un plan bien estructurado y unas metas claras, sin duda, alcanzaremos nuestros objetivos. Ademas de ser un articulo muy importante es muy valioso y definitivamente hay que tenerlo en cuenta desde ahora y para siempre.
    Natalia Rodriguez Rengifo.

  19. El articulo es muy importante porque nos lleva a encontrar a personas que sean los mas indicados para conformar un gropo exitoso, en como elegir un lider que tenga capacidades para apropiarce de proyectos y saber desarrollar todo lo que este en su alcance teniendo en cuenta la opinion de el grupo si este lo requiere. para generar un grupo de innovacion hay que tener en cuenta con quien que se trabaja, el empeño que las personas ponen a lo que se realice, haciendo un estudio si lo que esta haciendo va hacer aceptado por el consumidor al cual vamos dirigido.
    si hacemos innovacion con un buen grupo de trabajo se puede ver resultados que se esperan teniendo encuenta falencias,acciones y soluciones, buena conducta, del grupo conformado. este articulo es muy importante tenerlo encuenta desde ahora tanto para la vida personal como para la vida empresarial.

  20. Este articulo me parece supremamente importante a la hora de tomar decisiones como lideres que seremos, hay que tener en cuenta que para tomar dichas decisiones debemos acogernos a un perfil y a una cultura de una persona emprendedora, la cultura del emprendimiento es una manera de pensar y actuar, orientada hacia la creación de riqueza, a través del aprovechamiento de oportunidades, del desarrollo de una visión global y de un liderazgo equilibrado, de la gestión de un riesgo calculado, cuyo resultado es la creación de valor que beneficia a los emprendedores, la empresa, la economía y la sociedad.

    Luisa Maria Yepes Giron

  21. este articulo es muy importante ya que a través de el podemos ver algunos tisp que podemos tener en cuenta a la hora de asociarnos en un proyecto, es decir a la hora de formar un grupo de trabajo. nos muestra la importancia y el perfil que debe tener un líder. creo que las pautas que nos muestra este contenido es muy útil, ya que cuando se posee un buen equipo de trabajo a la hora de usar los recursos en la ejecución de un proyecto innovador estos se utilizaran de una manera útil, sin desperdiciar ninguna herramienta o puerta que se pueda abrir.

    Jhon Fabio Hernandez Agudelo